In modern student marketing, digitalization and individualization are important key concepts to attract the attention of prospective students. The emergence and establishment of digital language assistants offer a convenient platform to achieve this. Chatbot agents have been already introduced in the field of student counseling at various universities, but the here presented one is the first providing a common speech-based interaction via the widely used voice platforms of Google and Amazon. Its aim is to engage prospective students in the university and to provide them with an uncomplicated first step into the study guidance.
Try it out, using your Google Assistant or your Amazon Alexa: "Sprich mit der Universität Magdeburg"
- Matthias Busch (research student)
- Felic Böhm (research student)
- Peer Niehof, MKM, Otto von Guericke University Magdeburg
- Allgemeine Studienberatung, Otto von Guericke University Magdeburg